Jeff Rutland Commons Shopping Center

"In 1991, I had a one-year-old son. I knew traveling as a loose diamond broker would not allow me to help raise my child. At the same time, I saw jewelers around the southeast selling price-point jewelry and discounting up to 70% off of a “retail” price. I knew it was going to be my mission to create a store that was honest and fair, and would make sure that quality, value, and integrity were the hallmarks by which we would live. Over thirty years later, our 4 C’s continue to make me proud to share our mission with the clients who have entrusted us with their family treasures, and future heirlooms. "