Welcome to William Jeffrey's
William Jeffrey’s Fine Diamonds and Jewelry was established in 1991 as a family-owned diamond and jewelry store by former diamond broker, Jeffrey Samuels. Over the 30-plus years since, we’ve earned the trust of thousands in the Richmond area. While most jewelry stores can sell any customer a piece of jewelry, we focus on helping you find or craft just the perfect treasure, setting us apart as a unique experience in the jewelry community.
