We Don't Sell Diamonds And Jewelry. We Help You Buy Them.
Welcome to William Jeffrey's
William Jeffrey’s Fine Diamonds and Jewelry was established in 1991 as a family-owned diamond and jewelry store by former diamond broker, Jeffrey Samuels. Over the 30-plus years since, we’ve earned the trust of thousands in the Richmond area. While most jewelry stores can sell any customer a piece of jewelry, we focus on helping you find or craft just the perfect treasure, setting us apart as a unique experience in the jewelry community.
We Are Here to Help
Our well-trained and experienced staff go to great lengths to treat everyone who walks through the front door as family. Custom designs, special orders, appraisals, and repair work are all part of the William Jeffrey’s repertoire. We want your experience to be as positive as possible and will work to fulfill any requests. As a locally-owned family business, William Jeffrey’s Jewelers has always made your superior experience the cornerstone of our business.
We Give Back
Richmond is our home and we believe in supporting our community. We actively support the National Kidney Foundation and are one of the founders of the Hanover Domestic Violence Task Force. We are active with many other charities as well, and welcome your input to expanding that list.